Built on scraped knees, stubborn dreams, and starting before you're ready.

This site began with an idea I had when I was 19: to build a skate brand for girls who didn’t see themselves anywhere. I called it KILLA Shoes.

I never made the shoe.

Turns out, starting a sneaker company is harder than anyone tells you, and I was figuring it out on my own. But what I did build was more important: a way of thinking. A willingness to start. A refusal to wait for permission.

That spirit lives on here.

Today, this site is a living project. A place for unfinished things, evolving ideas, and stories from the in-between. It’s built for the women who move through the world on their own terms scrappy, smart, and unafraid to pivot.

- Kitta